'Risks are somewhat similar to that of a meteorite impact.'

As the US imposed hefty tariffs on China, American consumers who rely on “Made in China” products have felt the adverse effect of the tariffs – some have dragged empty suitcases across the Pacific Ocean to go on shopping sprees in China; others have found that certain daily products in the US have become “luxury” items they cannot afford.

SOUEAST hosted its first International Business Annual Conference at the Grand Halls in Shanghai, marking a pivotal moment since the brand renewal. The conference united hundreds of distributors from different countries worldwide. Under the theme "EASE YOUR LIFE," where SOUEAST unveiled its global strategy featuring the mode of integrating localized production with coordination worldwide.

'I then drove one hour, paid for parking, and found an empty M&S.'

On April 25, 2025, the 66th (Spring 2025) National Pharmaceutical Machinery Exposition & 2025 (Spring) China International Pharmaceutical Machinery Exposition (hereinafter referred to as "Pharmaceutical Machinery Exposition") successfully concluded its three-day run at Chongqing International Expo Center. The exposition was organized by HAINAN JING-BO-XIN EXHIBITION CO., LTD.

During the inaugural Global EASE DAY 2025, SOUEAST successfully held its first global media test drive event “EASE Experience” in Shanghai.